News and Press

Event
Klausurtagung Software-Management
Schloss Fürstlich Drehna, May 2026
For this invitation-only executive retreat on governing software production in the age of AI, I brought together senior leaders to discuss transparency, quality, accountability and new technological dependencies.
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Event
From Digital Transformation to Mastery
EY Berlin, March 2026
Exploring what comes after the first wave of digital transformation, I hosted and moderated an executive forum on software mastery, management and governance.
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Event
Software als Management-Task – Klausurtagung Konzernstrategie
Schloss Fürstlich Drehna, September 2025
Around the question of how companies take strategic ownership of software, I convened this closed retreat for senior leaders from European industry.
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Event
Transform or Face Disruption
EINZ Tower, Berlin, June 2025
Against the backdrop of AI-driven transformation, I hosted this executive exchange on organisational structures, development processes and software governance, and moderated the closing panel.
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Event
Beyond the Engine
Microsoft Atrium, Berlin
To explore the future of automotive software, I organised and facilitated this executive forum with senior leaders from the automotive industry.
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Event
Envisioning Tomorrow’s Code
EY Berlin, May 2024
Bringing together software executives and academics from HPI, EY, MaibornWolff, Seerene and German Deep Tech Group, I organised and moderated a day of open dialogue on the future of software engineering and management.
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Event
Sharing the Roadmap
Hasso Plattner Institute, November 2023
With Seerene, Roland Berger, MaibornWolff and HPI, I developed and moderated this select automotive-technology summit on transformation, innovation and software-driven mobility.
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Event
Navigating Software Production
Hasso Plattner Institute, March 2023
Focusing on software production as a driver of corporate value, I organised and moderated this peer exchange for IT executives on the CIO role, software-factory management and economic uncertainty.
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Event
Automotive Software Factory – Learning Curves
Hasso Plattner Institute, September 2022
Together with Seerene, Roland Berger and HPI, I organised this confidential exchange for automotive leaders on experience, learning curves and best practices in software production.
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Event
Softwareproduktion aus Sicht des CFO
German Deep Tech Villa, June 2022
Looking at software production through a CFO lens, I developed this executive forum around cost transparency, controlling, investment decisions and business value.
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Event
Softwareproduktion & Sustainability
Hasso Plattner Institute, March 2022
To connect software production with the sustainability agenda, I organised this discussion with CIOs, CTOs and board-level leaders from organisations including ABN AMRO, KfW, Festo, ZF Group and DekaBank.
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Event
Die ideale Software Factory in Finance & Insurance
Hasso Plattner Institute
For senior leaders from finance and insurance, I planned and facilitated this forum on corporate software development, digitalisation and modern software organisations.
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Event
Automotive Software Factory
Hasso Plattner Institute
Around the strategic and organisational challenges of software-driven automotive companies, I organised this forum with senior technology leaders from the industry.
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Article
CIO Magazin: Die Ära der Software Factory
For this ten-page feature in CIO Magazin, I worked with four corporate CIOs and Prof. Jürgen Döllner to examine the software factory as a management model for large organisations.
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Speaking
Handelsblatt KI-Summit
At the Handelsblatt AI Summit, I contributed my perspective on artificial intelligence, machine learning and their practical adoption in business.
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Interview
Express (UK): BBC panic: Broadcaster in danger as “powerful and disruptive” players spark streaming war
In this Express feature on the streaming wars, I contributed an industry perspective on subscription platforms and the impact of Netflix, Amazon, Apple and Disney on traditional broadcasting.
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Article
IT ZOOM / Mobile Business: Wer braucht noch ein Auto?
Looking at mobility through the lens of the Subscription Economy, I wrote about how digital services are challenging traditional models of vehicle ownership.
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Article
MoneyToday (CH): Finanzielle Folgen der Subscription Economy
From a consumer perspective, I examined how subscription-based services change our relationship with money, ownership and digital products.
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Speaking
Interactive Snow – Medien as a Service
Russmedia, Lech am Arlberg
At this media conference in Lech, I spoke about the digital transformation of publishing and new service-based business models alongside Xiaoqun Clever, then CTO of Ringier.
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Article
COMPUTERWOCHE: Der Weg in die Subscription Economy ist steinig
Together with keylight CEO Marco Sarich, I examined the technical and organisational challenges involved in building scalable digital subscription businesses.
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Brand Project
LAB OF TOMORROW
Working with the Federal Ministry for Economic Cooperation and Development and GIZ, I contributed to the development of the LAB OF TOMORROW brand and its positioning around sustainable innovation and new business models.
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Keynote
Strategie & Chance
MIB Berlin
At MIB Berlin, I spoke about brand strategy and the role of strategic thinking in recognising and creating business opportunities.
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E-Book
Lean & Digital Branding
Drawing on my work in digital brand development, I wrote this e-book as a pragmatic guide to building and evolving brands in fast-moving environments.
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Keynote
Strategy & Chance
ESCP Berlin
For 150 international high-potential graduates at ESCP Berlin, I explored strategy, uncertainty and opportunity in the context of the United Nations Sustainable Development Goals.
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Explore the UN Global Goals

E-Book
Innovation Hubs
Based on my work with corporate innovation models, I wrote this publication on innovation hubs as a way to enable disruptive ideas within established organisations.
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Keynote
Launch of FRANK Publication Platform
At the launch of the FRANK publication platform, I introduced its first issue with a keynote on digital innovation hubs and the conditions required for innovation inside large organisations.
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Professional Article
Enabling Corporate Structures to Innovate
Personalwirtschaft
Together with colleagues at SIRUP, I developed and documented a practical model for enabling disruptive digital innovation within established corporate structures.
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Speaking
Careers in Corporations
Absolventenkongress, Cologne
At the Absolventenkongress in Cologne, I spoke about how graduates and major employers evaluate each other and where recruitment and employer positioning often break down.
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Workshop
Talent Management in Corporations
Management-Akademie der Sparkassen-Finanzgruppe, Berlin
For the Management-Akademie der Sparkassen-Finanzgruppe, I led a workshop and discussion on talent management and organisational practice in large corporations.
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Article
Personalwirtschaft: Gelebte Unternehmenskultur
Together with David Heberling, I examined internal crowdfunding as a practical instrument for participation, organisational culture and employee engagement.
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White Paper
Why Culture Eats Employer Branding for Breakfast
Together with Dr. Lynn Schäfer, I argued that credible employer branding ultimately depends on organisational culture and the everyday employee experience.
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Speaking
Made in Berlin: Top-Arbeitgeber
At Made in Berlin, I spoke about recruiting practices, employer positioning and the expectations that shape candidate decisions.
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Article
Personalmagazin: Die Kultur ist das Limit
Together with Dr. Lynn Schäfer, I examined the limits of employer branding and the central role organisational culture plays in building credibility.
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Speaking
Perfect Match – How Corporations and Graduates Converge
Absolventenkongress
At the Absolventenkongress, I explored how graduates and corporations evaluate and commit to each other, and how organisational structures influence that match.
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Event
The Truth About Employer Branding
Together with SIRUP, Mariana Rajic of Trendence and HR Leaders Berlin, I developed this event to create a more evidence-based discussion around employer branding.
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Film
Unternehmerschule der ESCP Europe
For the ESCP Unternehmerschule, I worked on this short film about what startups and established corporations can learn from one another.
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Cooperation
Fact Based Consulting – Trendence & Oliver Viel
Together with Trendence, I developed a consulting partnership that combined employer-brand strategy with research and market data.
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Article
Personalwirtschaft: Live und in Farbe
Together with Christian Plothe, then CEO of Staufenbiel Institut, I examined careers fairs as a live expression of employer brands.
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Article
Human Resources Manager: Globaler Kampf um Relevanz
Together with Thomas Teetz, then Head of Global Employer Branding at Deutsche Telekom, I explored the challenges of building relevant employer brands across international markets.
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Project Film
Deutsche Telekom: Global Talent Monitor
For Deutsche Telekom’s global HR organisation, I directed and produced this film to support the international rollout of its employer-branding campaign.
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Film Documentary
Gilbert & George
For this documentary on Gilbert & George’s Urethra Post Card exhibition in Berlin, I directed the film and worked directly with the artists.
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Press
Die Welt: Akademiker streben nach Beamtenjob bei Westerwelle
For this Die Welt article on graduate career choices, I contributed research and analysis on how young professionals evaluate employers and opportunities.
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Press
Diário Económico: Estabilidade no futuro motiva escolhas dos portugueses
For this feature on Portuguese graduates, I contributed research and commentary on career expectations and employer preferences.
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Press
Deutsche Welle: Работодатель мечты
For this Deutsche Welle feature, I contributed expertise on employer brands and graduate preferences in international labour markets.
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Press
Le Figaro: L’environnement fait une percée remarquée chez les futurs ingénieurs
For this Le Figaro feature, I contributed research on the changing career priorities of French engineering graduates.
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Interview
FAZ Hochschulanzeiger: Discounter
In this interview with FAZ Hochschulanzeiger, I discussed career entry in discount retail and the factors shaping graduates’ employer choices.
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Case Study
Personalwirtschaft: Auf der grünen Wiese
Together with Gesa Bartels and Florian Appel, I examined how employer branding can be built systematically from the ground up, using DEKRA as the practical context.
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Articles
Die Welt: Young Germans and Their Attitudes Towards Careers
Across these two Die Welt articles, I contributed research and analysis on student attitudes towards education, employment and career prospects during a period of economic uncertainty.
Protestieren geht über Studieren
Uni-Absolventen bleiben trotz Krise optimistisch

Press
Der Spiegel: Europas Top-Arbeitgeber
I contributed research on the strongest employer brands in Europe and the factors driving Google’s position among graduates.
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Article
Personalmagazin: Auf internationalem Parkett die Nase vorn
Co-authored with Gesa Bartels, this article examines the strategic and organisational challenges of international employer branding.
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Interview
Le Soir: Les Big Four gardent leur image de marque même en temps de crise
I contributed an international perspective on employer-brand strength and graduate career preferences in Belgium during the financial crisis.
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Interview
Athens Plus: The Hopes and Fears of Tomorrow’s Employees
An interview on the expectations of Greek graduates and how their attitudes towards careers compared with those of graduates elsewhere in Europe.
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Articles
KURIER: Careers in Austria
I contributed research and analysis to three articles on the career expectations of Austrian graduates in business and engineering.
Was Wirtschaftsstudenten wollen
Techniker machen sich keine Sorgen
Realistisch und bodenständig

Article
HR Today: Sichere Investition in der Vertrauenskrise
Co-authored with Gesa Bartels, this article examines employer branding as a strategic investment in credibility and trust during periods of economic uncertainty.
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Articles
Manager Magazin: Top Employers in Germany and Europe
I contributed research and analysis on the companies with the strongest employer brands among graduates in Germany and across Europe.
Europas Toparbeitgeber
Deutschlands Toparbeitgeber

Article
COMPUTERWOCHE: Google ist attraktivster Arbeitgeber
I contributed research on the employer preferences of IT graduates and the factors shaping the attractiveness of technology employers.
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Article
HR Today: Was macht Unternehmen für Technik-Studierende und Ingenieure attraktiv?
A professional article on the factors that make organisations attractive to engineering and technology graduates.
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Press
Manager Magazin: Europas Toparbeitgeber
I contributed research on the measurement and ranking of major European employer brands.
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Interview
COMPUTERWOCHE: Berater machen wieder Boden gut
I contributed analysis on changing career preferences among computer-science graduates and the renewed attractiveness of consulting employers.
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Report
EFMD Report Series: The Bologna Process
I contributed to this EFMD report on students’ plans and perceptions regarding the Bologna reform, alongside Martine Plompen, Glenn Murrell and Colin Wright.
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Article
SuB: Auf flexiblen Wegen zu „harten Fakten“
I wrote this article on the practical use of statistical analysis in employer branding and personnel marketing, published by the German professional association for sociology.
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