Oliver Viel

B2B Marketing & Communications

Branding · Account-Based Marketing · Enterprise Technology

I work in B2B marketing and communications – branding, account-based marketing and communications for enterprise technology, often in complex, high-value sales. My approach connects lean brand management and positioning with content, PR, demand generation and business development.

I have moved from having websites built by development teams to creating complete websites with AI – from concept and content to design and development. This connects my experience in digital strategy, branding and B2B communication with practical implementation. My workflow includes Claude Code, Codex and other AI assistants, with GitHub as part of the development process.

Please download my e-book about digital branding (German):

E-book: Lean & Digital Branding

Things about Oliver Viel
I work with founders, product teams, marketing and sales to define positioning and communicate complex technology to enterprise customers. Executive communication and thought leadership are central to this work.

As founder of the Software Excellence Network, I bring senior leaders together to discuss software production, management and AI. I develop and moderate executive forums and contribute to the discussion through articles and publications.

Please read my e-book about innovation in corporations (German):

E-book: Innovation Hubs

Résumé
My background is in empirical research, with a focus on statistics and survey methods, complemented by training in systemic organisational consulting. I began my career in research and analytics before moving into international leadership roles covering marketing, sales and customer relations.

My experience includes building international SaaS and B2B marketing functions, strategic branding within an agency, and consulting for major corporations on marketing and digital transformation. Since 2020, I have been Chief Marketing Officer at German Deep Tech Group, including its software company Seerene, working on the positioning, communication and market development of SaaS, AI and analytics businesses.

Dirk Wollschläger presenting, with Oliver Viel, at the Klausurtagung Software-Management, Schloss Fürstlich Drehna (2026)Dr. Johannes Bohnet and Oliver Viel at the Klausurtagung Software-Management, Schloss Fürstlich Drehna (2026)Group photo of the Klausurtagung Software-Management with Oliver Viel, Schloss Fürstlich Drehna (2026)Oliver Viel in the welcoming round of the Klausurtagung Software-Management, Schloss Fürstlich Drehna (2026)Oliver Viel and Sophia Hoehn with guests at Software als Management-Task, Schloss Fürstlich Drehna (2025)Dr. Johannes Bohnet and Oliver VielPanel experts sharing a laugh – executive forum with Oliver VielThe panel of experts at the 10th Executive Exchange, with Oliver VielOliver Viel moderating Transform or Face Disruption, Berlin (2025)Oliver Viel facilitating Beyond the Engine, Microsoft Atrium Berlin (2024)Oliver Viel of German Deep Tech Group at Beyond the Engine, Berlin (2024)Oliver Viel moderating the panel at Beyond the Engine, Berlin (2024)

FAQ

Frequently asked questions

Who is Oliver Viel?

Oliver Viel is a B2B marketing and communications expert based in Berlin and Chief Marketing Officer at German Deep Tech Group. His focus is branding, account-based marketing and communications for enterprise technology.

What does Oliver Viel do?

He works with founders, product teams, marketing and sales to define positioning and to communicate complex technology to enterprise customers. His approach connects lean brand management and positioning with content, PR, demand generation and business development.

What is the Software Excellence Network?

Oliver Viel is the founder of the Software Excellence Network. Through it, he brings senior leaders together to discuss software production, management and AI, and he develops and moderates executive forums.

Which executive forums has Oliver Viel organised or moderated?

Recent forums include the Klausurtagung Software-Management at Schloss Fürstlich Drehna (2026), From Digital Transformation to Mastery at EY Berlin (2026), Transform or Face Disruption in Berlin (2025), Envisioning Tomorrow’s Code at EY Berlin (2024) and Sharing the Roadmap at the Hasso Plattner Institute (2023).

What has Oliver Viel published?

He has written the e-books Lean & Digital Branding and Innovation Hubs (both in German) and articles in CIO Magazin, COMPUTERWOCHE, IT ZOOM and MoneyToday on the software factory and the subscription economy.

How does Oliver Viel build websites with AI?

He creates complete websites with AI – from concept and content to design and development. His workflow includes Claude Code, Codex and other AI assistants, with GitHub as part of the development process.

What is Oliver Viel’s professional background?

His background is in empirical research, with a focus on statistics and survey methods, complemented by training in systemic organisational consulting. He has held international leadership roles in marketing, sales and customer relations and has been Chief Marketing Officer at German Deep Tech Group since 2020.

How can I contact Oliver Viel?

By e-mail at kontakt@oliverviel.com, by phone at +49 30 6950 8399 or on LinkedIn.