News and Press


Event
Die ideale Software Factory in Finance & Insurance
Automotive at HPI I was honored to plan and facilitate an event at Hasso Plattner Institute where various C-level executives from the finance and insurance industry shared their knowledge about corporate software development and digitalization.
Find films and slide decks here


Event
Automotive Software Factory
Automotive at HPI Many insights and learnings during the Software Factory Event at Hasso Plattner Institute. Some of the brightest sparks in Automotive shared the stage with us to discuss the most pressing challenges for top IT-executives in the automotive Industry.
Find films and slide decks here


Article
CIO Magazin: Die Ära der Software Factory
CIO Magazin A big thank you to IDG Media, four coporate CIOs and Prof. Juergen Döllner for helping me to write a ten page article for Germanys biggest IT magazine.
Find original article here


Event
Der Handelsblatt KI-Summit
Handelsblatt KI Summit It was great speaking about KI and machine learning at the Handelsblatt KI Summit. Many great speakers including some of my GDT colleagues. Time to build!
Find docu here


Article
Express(UK): BBC panic: Broadcaster in danger as 'powerful and disruptive' players spark streaming war
Express The BBC is facing an uphill battle as streaming businesses Netflix, Amazon Prime, and new players Apple TV and Disney set to dominate 2020 and beyond, an industry expert has suggested. I had the privilege of being quoted as the subscription platform expert.
Find full article here


Article
IT ZOOM/ Mobile Business: Wer braucht noch ein Auto?
IT ZOOM It was great to work as an author for the IT magazine mobile business. This article shows how modern digital subscription platforms are trying to take over the market for mobility and how they disrupt traditional forms of car ownership.
Find full article here


Article
MoneyToday(CH): Finanzielle Folgen der Subscription Economy
MoneyToday.ch The buzzword Subscription Economy gives the sometimes rather hazy process of digitalization on a very pragmatic and result oriented focus. But how do subscription services change our relationship to money?
Find full article here


Event
Interactive Snow (Russmedia AT): Medien as a Service - Wie die Digitalisierung die Verlagslandschaft verändert
Russmedia It was fun visiting Lech in Arlberg to talk about the digital future of journalism and media. Especially my co-speaker Xiaoqun Clever CTO of Ringier gave a phantastic speech on Ringiers digitalization journey.
Find some pics here


Article
MEEDIA (Verlagsgruppe Handelsblatt): Subscription Economy: der Siegeszug des Abo-Modells ...
MEEDIA My new article on how media companies can make use of the subscription economy-trend and how a traditional subscription models differ from automated digital subscription platforms.
Full article on MEEDIA


Article
COMPUTERWOCHE: Der Weg in die Subscription Economy ist steinig
COMPUTERWOCHE keylight CEO Marco Sarich and me on how to establish a modern digital subscription business model. The text looks at the technical challenges and the most common problems when it comes to making a digital subscription business work.
Full article on Computerwoche.de


Project
Brand Development LAB OF TOMORROW
Lab of tomorrow It was a pleasure for me to help the Federal Ministry for Economic Cooperation and Development and the GIZ to discover and develop the Brand lab of tomorrow. To contribute to the Sustainable Development Goals and in so doing address the world’s most pressing issues, the lab of tomorrow encourages the private sector to engage in translating development challenges into digital business opportunities. What a purpose, what a brand. Join the lab of tomorrow!
See LAB OF TOMORROW website


Keynote Speech
Strategie & Chance
Keynote at MIB I had the chance to give a keynote speech about branding and strategies on the MIB fair in Berlin. Lots of discussions and many interesting encounters with managers of tomorrow.
See MIB website


E-Book
Lean & Digital Branding
„Lean Here is my new E-Book about pragmatic branding in the digital space. Released on the FRANK publication platform.
See FRANK website


Keynote Speech
Strategy & Chance
Strategy & Chance It was fun to hold a keynote speech titeled STRATEGY & CHANCE to 150 international high potential Graduates. The very successful event hosted by the ESCP campus in Berlin was dedicated to the United Nations 17 global goals for sustainable development.
See ESCP website
Learn about the global goals


E-Book
Innovation Hubs Innovation Hubs My new publication on innovation in corporations. The Innovation Hub is a prototype to enable disruptive innovation within a rather rigid corporate structure.
Order your copy here (German)


Keynote Speech
Launch of FRANK Publication Platform FRANK Launch The FRANK publication platform was launched releasing it’s first issue on digital Innovation Hubs for corporations. It was nice holding a keynote starting innovation processes in corporations at the SIRUP office.
See FRANK website
See PHOTOS on Facebook


Professional Article
Enabling Corporate Structures to innovate Frischzellenkur für Konzernstrukturen Professional article in Personalwirtschaft Magazin about bringing disruptive digital innovation into corporate organisations. Together with my colleagues from SIRUP I developed a prototype to change corporate structures towards generating innovation.
Read the full article (German)


Speech
Careers in Corporations Speech on Graduates and Top Employers Being invited to the Absolventenkongress in Cologne I had the pleasure to hold a speech and an open discussion on how graduates and top employers match - and about the most popular problems both parties face in the process.
Absolventenkongress Website


Workshop
Talent Management in Corporations Discussion Talent Management Speech and Workshop on Management in Corporations at Sparkassen Finanzgruppe Management Akademie in Berlin.
S-Management Akademie Website
DSGV Website


Article
Personalwirtschaft: Gelebte Unternehmenskultur Gelebte Unternehmenskultur Professional article on Internal Crowdfunding as strategic tool to install a participative company culture.Written by David Heberling, Founder and CEO of Table of Visions GmbH and me.
See full article (German)
See the Personalwirtschaft Website


Keynote Speech
The fight for fresh talent Der Kampf um frische Talente Sponsors Garrelt Duin (Federal Economy Minister of Northrhein Westfalia) and Brigitte Zypries (Parliamentary Undersecretary) opened the „Wissensoffensive“ conference in Hagen. I was invited to give the Keynote on „the fight for fresh talent“.
See full program (German)

Article
Why Culture eats Employer Branding for Breakfast Culture eats Employer Branding Article on why company culture and tools to change company culture are first and foremost making a company a magnet for talent. … and why employer branding inevitably comes second. Written by Dr. Lynn Schäfer (CEO of Talent Management Institute) and me. Released as white paper for an expert round table at ESCP Berlin.
See full article (German)


Speech
Made in Berlin: Top-Arbeitgeber Top-Arbeitgeber Speech about the recruiting practices of top employers.
See MIB Website


Article
Personalmagazin: Die Kultur ist das Limit Kultur ist das Limit Professional article on the limits of employer branding and on why culture eats employer branding for breakfast. Written by Dr. Lynn Schäfer (CEO of Talent Management Institute) and me.
Read the full article (German)
See the Personalmagazin Website


Speech
Perfect Match - How Corporations and Graduates converge Perfect match DAK Speech about how graduates and corporations are matching and committing to each other in practice. … and which structural conditions can make the process a challenge.
See the Absolventenkongress Website


Event
Panel Discussion on International Branding DGFP Wirtschaftsimpulse When in Rome do as the Romans do? Porsche, Google, Voith und Bain & Company dicuss challenges of international branding at DGFP Wirtschaftsimpulse hosted by ESCP Europe. It was fun leading the fruitful discussion.
On the ESCP website
Facebook picture gallery


Keynote Speech
Branding & marketing as tools for international talent attraction Key Note Speech for EIASM European Institute for Advanced Studies in Management (EIASM) - 3rd Workshop on Talent Management
On the ESCP website
On the EIASM website



Project
Fascinating PeopleProSiebenSat.1 Karriereportal EVP Development, Agency Handling, Media & Website Production for ProSiebenSat.1 Media AG
www.fascinating-people.com



Speech
Absolventen und Top-Arbeitgeber Absolventenkongress Norddeutschland Delivering a speech on the prey scheme of top employers at the Absolventenkongress Norddeutschland in Hamburg.
Website Absolventenkongress Norddeutschland



Event
The truth about employer branding „The Event in cooperation with sirup°, Mariana Rajic of trendence and HR Leaders Berlin
Facebook gallery
Gallery on sirup.com



„Promo clip“
Unternehmerschule der ESCP Europe ESCP Unternehmerschule Wie Startups und große Unternehmen voneinander lernen
Watch the film on youtube




Speech
„Perfect Match“ at Absolventenkongress Zurich Absolventenkongress in Zurich Delivering a speech on hiring graduates and on how graduates and corporations archive a perfect match.
Website Absolventenkongress Zurich



Event
Employer Branding Summit in Paris Employer Branding Summit Paris Meeting Brett Minchington and Mariana Rajic at the EBI Employer Branding Summit in Paris.
On the Trendence website



Cooperation
Fact Based Consulting - Trendence & Oliver Viel Fact Based Consulting Fact Based Consulting for employer branding and personnel marketing. A cooperation of Oliver Viel and Trendence, the leading research supplier in the field of employer branding.
Read the brochure



News clipping
Personalwirtschaft: Live und in Farbe Personalwirtschaft: Live und in Farbe Personalwirtschaft (Sonderheft Employer Branding) - Live und in Farbe. Professional article by Christian Plothe (CEO Staufenbiel Institut) and Oliver Viel on employer branding at careers fairs.
Read the article



News clipping
Human Resources Manager: Globaler Kampf um Relevanz HR Manager: Globaler Kampf um Relevanz Article on the practice of international employer branding by Thomas Teetz (Head of Global Employer Branding - Deutsche Telekom AG) and Oliver Viel.
Read the article



Project film
Deutsche Telekom: Global Talent Monitor The Global Talent Monitor A film by Oliver Viel. It was produced to inform the global HR Team at Deutsche Telekom about the latest developments regarding the launch of the global employer branding campaign.
See the film on Vimeo



News clipping
Economedia: The global candidate Economedia: The global candidate Article about global sourcing on Bulgarias leading buiness news website written by Gesa Bartels of Goetzpartners and Oliver Viel.
Full article on the economedia website



Film Documentary
Gilbert & George Gilbert and George Exhibition Documentary about the Gilbert and George Urethra Post Card Exhibition in Berlin. Oliver Viel acted as film director and had the pleasure to meet the artists.
See on vimeo



Speech
Personalmarketingkongress: Employer Branding und Markt-Impact - Wer hat in der vergangenen Dekade aktiv den Wert seiner Arbeitgebermarke erhöht? „Personalmaketingkongress Delivering a speech on the impact of employer branding on the value of brands and on which brands’s branding has performed well in the past.
Website Personalmarketingkongress



News clipping
Die Welt: Akademiker streben nach Beamtenjob bei Westerwelle Die Welt: Akademiker streben nach Beamtenjob bei Westerwelle Article about how German graduates choose their employer.
Full article on Die Welt online



News clipping
Diario Economico: Estabilidade no futuro motiva escolhas dos portugueses Estabilidade no futuro motiva escolhas dos portugueses About the future of young graduates in Portugal.
Full article



News clipping
Focus: Nur das Image zählt Nur das Image zählt Artikel über Employer Branding im Focus Magazin.
On the Focus website



News clipping
Deutsche Welle: Работодатель мечты Работодатель мечты Article on Employer Brands in Russian language.
On the Deutsche Welle website



News clipping
Focus: Studenten träumen von PwC und Google Arbeitgeber-Ranking News article on a ranking of Europe’s most attractive employers.
On the Focus Website



News clipping
Le Figaro: L’environnement fait une percée remarquée chez les futurs ingénieurs L’environnement fait une percée remarquée chez les futurs ingénieurs About the job preferences and top employers of french engineering graduates.
Read the full article



Interview
FAZ Hochschulanzeiger: Discounter Interview with FAZ Hochschulanzeiger Interview with FAZ Hochschulanzeiger about starting your career at a discounter.
Read the full article



Case study
Personalwirtschaft: Auf der grünen Wiese Article: Auf der grünen Wiese Article on how to start employer branding from scratch at DEKRA. Written by Gesa Bartels (GötzPartners), Florian Appel (Benteler) and Oliver Viel.
Read the full article



Article
Die Welt: Articles on young German’s attitude towards careers Articles on student protests and their attitude towards the labour market.
Article on welt.de: Protestieren geht über Studieren
Article on welt.de: Uni-Absolventen bleiben trotz Krise optimistisch



News clipping
NyTeknik: Trygghet viktigast för studenter Article NyTeknik Article on the career preferences of young engineers in Sweden.
Read the article on nyteknik.se



News clipping
Computerwoche: Google bleibt für Informatiker erste Wahl Google Employer No 1 Article about Top Employer Brands in IT.
Read the article on computerwoche.de



News clipping
Der Spiegel: Europas Top-Arbeitgeber Google Employer No 1 Article about the most successful Employer Brands in Europe.
Article on Spiegel.de



Article
Personalmagazin: Auf internationalem Parkett die Nase vorn Personalmagazin - Auf internationalem Parkett Article on international employer branding. Written by Gesa Bartels (Götzpartners) and Oliver Viel.
Full Article



Interview
Le Soir: Les Big Four gardent leur image de marque même en temps de crise Le Soir - Les Big Four … Interview on the HR branding landscape in Belgium.
Full Article



Interview
Athens Plus: The hopes and fears of tomorrows employees Athens Plus - The hopes … Interview on Greek graduates and their attitudes towards careers compared to other European countries.
Full Article



Article
HR Today: Praktikanten befragen und deren Eindrücke nutzen HR Today - Employer Branding … How to use your interns to get feedback on your Brand.
Full Article



Article
Lebensmittel Zeitung: Rasterfahndung von Unternehmen „Lebensmittel Article on how Companies are searching for their right potentials among graduates.
Full Article



Articles
KURIER: Careers in Austria „KURIER Three Articles about Graduate Careers in the Austrian daily newspaper KURIER.
Kurier – Was Wirtschaftsstudenten wollen
Kurier – Techniker machen sich keine Sorgen
Kurier – Realistisch und bodenständig



Article
HR Today: Sichere Investition in der Vertrauenskrise (Employer Branding) HR Today - Employer Branding Article in a Swiss HR magazin about branding in times of crisis. Written by Gesa Bartels (Götzpartners) and Oliver Viel.
Full Article



Articles
Manager Magazin: Top Employers in Germany and Europe HR Today - Employer Branding Articles on Top Employers - Companies with a strong Employer Brand.
Manager Magazin – Europas Toparbeitgeber
Manager Magazin – Deutschlands Toparbeitgeber


Financial Times – Grab as many opportunities as possible

Financial Times – The professions: You must do something you really like


Article
Computerwoche: Google ist attraktivster Arbeitgeber HR Today - Employer Branding Article on IT Employers and the strength of their brands among IT graduates.
Full Article



Article
HR Today: Was macht Unternehmen für Technik-Studierende und Ingenieure attraktiv? HR Today - Employer Branding Professional article on how to attract tech graduates.
Full Article



News Clipping
Manager Magazin: Europas Toparbeitgeber HR Today - Employer Branding Article on measuring and ranking Europes biggest employer brands.
Full Article



News Clipping
iDNES.cz: Favoritem studentů je IBM, pracovat by tam šlo nejvíc Evropanů i Čechů iDNES.cz - Employer Brands in Czech Republic Article on employer brands in Czech Republic.
See Article


Personalwirtschaft - Alles ausser kalter Kaffee (Fachartikel über das Employer Branding bei Tchibo)

HR Today - Was Hochschulabsolventen in Europa suchen - Ein Vergleich (Artikel zu nationalen Unterschieden bei der Berufswahl)

Computerwoche - Berater machen wieder Boden gut (Interview zur Berufswahl von Informatikern)

Financial Times – Early morning brainpower


Report
EFMD Report Series: The Bologna Process Report: The Bologna Process Report about Students plans and receptions regarding the Bologna reform. By Martine Plompen and Glenn Murrell with contributions by Colin Wright and Oliver Viel.
Read the full report



Article
Wirtschaftswoche – Home Sweet Home „Article: A text about German graduates and their reluctance towards working abroad.
Read the full article



Article
SuB: Auf flexiblen Wegen zu ‘harten Fakten’ Report: Auf flexiblen Wegen zu harten Fakten Article on the use of statistical analysis in employer branding and personnel marketing. Published by the German association of sociologists.
Read the full article (German)
ENGLISH VERSION – Flexible Ways to ‘Hard Facts’