Digital Branding · B2B Communication · Digital Business Models
Branding and digital strategy are my specialty. My approach bases on lean & digital brand management. It combines the best of two worlds: The strategic depth that is practiced in corporations and the pragmatic and direct approach of a start up. It is holistic and involves full scale digitalisation as well as modern web techniques.
Typical themes of my work include:
Things about Oliver Viel
Working in the senior management team of very successful international groups for ten years, I had the privilege to learn from some of the best and biggest players in the market. Responsibility for hundreds od projects along with my collaboration with senior managers, big agencies and consulting firms sharpened my vision on a wide variety of aspects. I have been personally responsible for digitally transforming various products and services for many years.
Holding a master equivalent in social scientific statistics and having completed courses in systemic consulting, I began my professional career as a statistician, account manager and later was appointed consultant. In 2001, I brought the know-how I had accumulated to a research institute specializing in analytics, software products and branding. Later I became part of Hobsons Group, a globally operating corporation. After this I joined Group GTI, another global player for an international management role. In 2011, I decided to use my network to strike out on my own as a freelance consultant. Since 2018 I joined keylight and dedicated my time to making digital ventures work.