Brand Strategy & Implementation

Company Branding · B2B Branding · Employer Branding

Branding and marketing strategy are my specialty. My approach is called Lean & Digital Branding and combines the best of two worlds: The strategic depth that is practiced in corporations and the pragmatic and direct approach of a start up. It is holistic and spans from branding to marketing and sales. In most cases my projekts involve digitalisation and modern web techniques.

Typical themes of my work include:

• Developing fundamental concepts
• Personnel planning / putting together a team
• Value proposition, story, communication content
• Finding and managing vendors and agencies
• Developing campaign concepts
• Media and resource planning
• Qualified purchasing of services, as well as managing contractors
• Accomplishing campaigns in practice
• Auditing / optimization / controlling

Things about Oliver Viel
Working in the senior management team of very successful international groups for ten years, I had the privilege to learn from some of the best and biggest players in the market. Responsibility for hundreds of projects along with my collaboration with senior managers, big agencies and consulting firms sharpened my vision on a wide variety of branding. I have been personally responsible for branding, marketing and sales of various products and services for many years. This practical experience expanded my understanding of my clients’ specific needs.

Resume
Holding a master equivalent in social scientific statistics and having completed courses in systemic consulting, I began my professional career as a statistician, account manager in advertising and later was appointed consultant. In 2001, I brought the know-how I had accumulated to trendence, a research institute specializing in branding, marketing and recruiting. Later I became part of Hobsons Group, a globally operating corporation. After this I joined Group GTI, another global player for an international role combining branding with marketing and sales. In 2011, I decided to use my network to strike out on my own. As a freelance consultant, I set my focus on branding strategy.