Digital Strategy

Digital Branding · B2B Communication · Digital Business Models
Branding, marketing and strategic sales in b2b are my specialty. My approach bases on lean & digital brand management. It is holistic and involves full scale digitalisation as well as cloud and web technology. I love working with SaaS.
Please download my ebook about digital branding (German):

Things about Oliver Viel
Working in the senior management team of successful international groups for ten years, I had the privilege to learn from some of the best and biggest players in the market. Being responsible for various projects and colaborating with senior managers, big agencies and consulting firms sharpened my vision on a wide variety of aspects.
Please read my ebook about innovation in corporations (German):

Resume
Holding a master equivalent in social scientific statistics and having completed courses in systemic consulting, I began my professional career as a statistician, sales & marketing director and later was appointed consultant. In 2001 I worked as Director of Statistical Research at Hobsons Group, a globally operating corporation. After this I joined Group GTI, another global player for an international management role as Director of Customer Relations - this included marketing and sales responsibilities. In 2011, I decided to work as a digitalisation consultant and gained experience with specialized software providers. In 2020 I joined German Deep Tech Group, a spin-off of Hasso Plattner Institute as VP of Communication and Marketing.